Multimedia Campaigns
I’ve worked on many campaigns over the years, both as a Marketing Manager in-house and as a freelancer working on mix of creative and strategy.
Yankee Candle
I have worked in partnership with an agency client on the Yankee Candle Christmas campaigns in 2023 and 2024. The campaign for Christmas 2024 was a more complex mix of experiential marketing, print and digital. Throughout November and December 2024, Yankee Candle had a mobile marketing experience in the form of a bus traveling to various shopping destinations across the UK. The campaign consisted of print, digital and influencer content.
I designed all of the creative:
Design of the exterior of the bus
Print for experiential days
Social media
Motion graphics
Print ads
Bus and Experiential
Yankee Candle had a full size double decker London bus wrapped with custom graphics touring shopping locations in the UK. I designed all of the creative used for the experiential - the bus, gift bags, coffee cups, flyers, interior graphics and selfie booth. Much of this was featured on Instagram by influencers visiting the experience.
Social Content
Throughout the month that the Yankee Candle bus was on tour, the digital team had regular social post requirements across all platforms. Some content was also needed to react to changes in schedule.
